Monday, October 26, 2009
» Why Outsource New Business?
The answer changes with the times
by Dave Currie
I’m often asked by agency CEO’s, CMO’s and New Business Directors, “What benefit will I see by outsourcing our business development to a third party”?
The simple answer, efficacy and accountability.
All too often the focus of a new business director is on items other than the procurement of new business, be it client services on previously won business, RFP responses or any number of things. It’s also a rare occurrence to meet a new business director that is a true hunter, someone that …
