Monday, November 16, 2009
» The Perils of Outsourcing New Business
Six points to consider when outsourcing ad agency new business
by Dave Currie
It's sometimes hard enough to lead new business directors who work a few feet away, let alone outsourced contractors with a different end game and who are in many cases hundreds, if not thousands of miles away. Such is the experience of a distraught agency owner who contacted me last week.
This agency owner had just terminated a contract with another outsourced new business agency after just six weeks and needed our help.
Why?
“They …
