Wednesday, November 04, 2009
» Social Media Planning Needs Agency Buy-In
Insights into key principles in getting support for your social media stratgey
by David Currie
Resistance to change is nothing new. Resistance to an investment in social media by agencies for new business therefore shouldn't be a surprise when we think back to the challenges of simply getting over the hurdle of the introduction of computers, the adoption of the web and even email.
Stephanie Holland, President - Holland + Holland Advertising presented "Getting Ad Agency Buy-In for Social Media Success" at the social media » Read on...
