Monday, November 02, 2009
» Setting Ad Agencies Up For Failure
5 Reasons why tasking account people with new business leads to disaster
by Dave Currie
You wouldn’t ask a Jackaroo* to provide legal advice, so why do agencies continue to force fit account managers into new business roles rather than hire trained professionals?
It’s no secret that most people fear that black box on their desk when it comes to using it as a new business tool, especially ad agency account people who’ve been tasked with the role of new business due to their recent decline in …
