Thursday, April 19, 2012
» Execute On Client Expectations To Consistently Create Ad Agency New Business
Execute well for growth
by Dave Currie
Jason Fried and David Heinemeier Hansson, authors of REWORK, write: "The original pitch idea is such a small part of business that it's almost negligible. The real question is how you execute."
How you execute your business is critical to new business.
Think about it: How successful will your new business machine be if you have an account management team that continually fails to meet client expectations? If they're missing deadlines, promising one thing and delivering another, dealing with situations poorly, or communicating …
