The Unusual Suspects: One Agency’s New Business Parade and Scorecard
by David Currie | published on November 12, 2009
I see my fair share of new business teams, both the good and one's that provide an opportunity for improvement… most days. So you can imagine my pleasant surprise when I sat in on a talk titled "The Good, the Bad, and the Ugly: How PJA Built a Three-Year Winning Streak (in Good Times and Bad)." at the Mirren New Business Conference back in April.
What I loved about their speech was the fact that they knew exactly who they were, …
