Ad Agency New Business Metrics Funnel Drives Growth
by David Currie | published on November 05, 2009
Can analyzing the numbers really help with proactive ad agency new business? You bet.
At the Mirren New Business Conference this year I spoke on the topic “How to get prospects on the phone when no one is answering”, which essentially outlined the seven steps for agencies to build a proactive, metrics based new business strategy, rather than the ad-hoc cold-call based approach many continue to employ.
At the core of this …
Great post. I especially like the graphic that brings your point into focus.