Ad Agency New Business De-Jargonator
by David Currie | published on December 17, 2009
Just in time for the holidays, and as you craft out your witty, insightful, results driven prospecting emails for 2010 comes the De-Jargonator.
We're all guilty of it in new business... using jargon to fit the conditioned mould around our peers and prospects alike. I found this in my inbox this morning and thought that the creators at Methodologie were onto something.
Corporate communicators want engagement. Marketing communicators want to stand out from the competition. Neither will get what they want if their …
A couple to slice in the jargonator:
1) push the envelope (verb): to stretch established limits, as in technological advance or social innovation.
It’s OK to use: When mailing a letter.
Try Instead: pioneer, forge, blaze, break through
2) low hanging fruit (noun): fruit that hangs low
It’s ok to use: When picking apples.
Try Instead: easy target, quick win