By Category: Social Media for New Business


Wednesday, November 04, 2009

» Social Media Planning Needs Agency Buy-In

Insights into key principles in getting support for your social media stratgey

by David Currie

Fear of changeResistance to change is nothing new. Resistance to an investment in social media by agencies for new business therefore shouldn't be a surprise when we think back to the challenges of simply getting over the hurdle of the introduction of computers, the adoption of the web and even email.

Stephanie Holland, President - Holland + Holland Advertising presented "Getting Ad Agency Buy-In for Social Media Success" at the social media » Read on...

Filed in: New Business Conferences • New Business Resources • New Business Tips • Social Media for New Business  (1) Comments • Permalink
Thursday, October 08, 2009

» 7 Ps of Social Media Relations for Ad Agency New Business

Should we add planning and perseverance?

by David Currie

7 ps social mediaWe’ve all heard of the “4 Ps of Marketing:” Product, Price, Placement and Promotion (and I would also add Positioning to this mix). Barry Lawence of BrandCottage would like to suggest that there are “7 Ps of Social Media Relations.” I think that these can be applied to ad agency new business, so I’ve edited them to be a little more relevant.

7 P’s of Social …

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Filed in: New Business Resources • New Business Strategy • New Business Thoughts • New Business Tips • Social Media for New Business  (2) Comments • Permalink
Sunday, August 09, 2009

» Changes in Marketing and Your Ad Agency

Fluent: The Razorfish Social Influence Marketing Report

by David Currie

Razorfish FluentBased on Publicis Groupe SA's agreement to acquire Microsoft Corp.'s digital ad firm, Razorfish announced in today's Wall Street Journal, I thought it might be interesting to look at their perspective on how Social Media is changing the marketing landscape.

 

David Deal, Vice President of Marketing for Razorfish, recently …

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Tuesday, June 02, 2009

» Taking the First Step in Agency Growth from Social Media

A workshop built for agencies

by David Currie

Believe it or not, you can grow your agency through social media.

Putting together a social media strategy for your agency however can be a daunting task, so much to learn, so many applications and content sources to review. I’m often asked by my clients a few of the big ones…

 - “Do we really need a social media presence and strategy?”
 - “How do you make money from Social Media as an agency anyway?”

Like anything, this is a learning process, and as I’ve …

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