The New Business Dingo

The following pledge (Stop The Adness) from Carton Donofrio Partners raises some interesting points about the current state of advertising - take a look at www.stoptheadness.org

"AN OPEN PLEDGE FROM PEOPLE WHO ADVERTISE STUFF TO PEOPLE WHO BUY STUFF", Carton Donofrio Partners

Doctors have the Hippocratic Oath, REALTORS® take the REALTORS Pledge and heck, even lawyers …

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Reading New Business Intel this week, Todd Knutson raised an interesting point about the role of direct mail in this digital age for new business. I'm sharing his post below, and I'd have to agree that given the right circumstances, a highly targeted and relevant message, traditional direct mail can be highly effective as a part of a larger communications / …

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I’ve posted plenty of thoughts around the ongoing new business challenges that agencies face, but there is none more frustrating to hear each day than the one that is so simple to identify and ultimately to solve – ‘right fitting’ people for positions.

Agencies spend tens of thousands of dollars with recruiters and placement services to find new creative directors, copy writers and account directors. They spend hours upon hours scrutinizing …

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I just got off my third call of the day where an agency principle stated that they’ve stopped all of their new business prospecting for the year because of the holidays. I beg your pardon?

Catapult’s clients and account teams know firsthand that this is one of the best periods of the year to be prospecting –

“What’s that? Oh you need to spend the remainder of …

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I finished a call last night with one of our most successful clients, and during the call the CEO asked a very interesting question,
“Why are we seeing more success with Catapult than your average client? We appear to be exceeding the norm curve.”

Now, of course I’m thrilled to be asked the question, and my initial response was to suggest that the higher levels of success are due to a highly defined offer and positioning to the target audience, ongoing planning, and the …

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There's certainly no disputing that there are mixed emotions from agencies regarding the role and practices of search consultants.

We work with a wide variety of agencies nationally at Catapult that continually comment about the amount of resources required to participate in a search consultant run review. They also seek recommendations in terms of the types of filters that they should apply to each review that they're offered an opportunity to participate in.

Yesterday's article in Adweek, » Read on...

We all look to the web to accomplish daily tasks, in fact there are several websites I visit each day in the order of getting things done for business.

From a corporate marketers perspective it’s no different, and one trend we’re watching closely at Catapult is the tendency for corporate marketers to search for new agency and marketing partners online.

There are a …

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As President of an Atlanta based new business agency (Catapult New Business), I speak with dozens of agencies each week, while my new business teams talk with hundreds of corporate marketers. In this capacity we're in a unique position to see changes in the new business climate.

Today I was asked to submit a guest post on New Business …

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The Comments of others.
Following my post "Starting an Agency New Business Prospecting Database", Jen Luna from The List provided a great piece of insight and Resource Reliability Graph (below),"The trend truly is moving in the direction of these sites more than ever these days since they are free.  I use the term “free” very loosely as I have found the quality to be sub-par (to put it in very kind …

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