Friday, January 22, 2010
» Direct Mail Back for Ad Agency Lead Generation?
New Business Intel Blog Raises Interesting Question
Reading New Business Intel this week, Todd Knutson raised an interesting point about the role of direct mail in this digital age for new business. I'm sharing his post below, and I'd have to agree that given the right circumstances, a highly targeted and relevant message, traditional direct mail can be highly effective as a part of a larger communications / …
I’ve posted plenty of thoughts around the ongoing new business challenges that agencies face, but there is none more frustrating to hear each day than the one that is so simple to identify and ultimately to solve – ‘right fitting’ people for positions.
I just got off my third call of the day where an agency principle stated that they’ve stopped all of their new business prospecting for the year because of the holidays. I beg your pardon?
Jim Smith, Chairman/Chief Cook & Bottlewasher of
It's sometimes hard enough to lead new business directors who work a few feet away, let alone outsourced contractors with a different end game and who are in many cases hundreds, if not thousands of miles away. Such is the experience of a distraught agency owner who contacted me last week.
Can analyzing the numbers really help with proactive ad agency new business? You bet.
Resistance to change is nothing new. Resistance to an investment in social media by agencies for new business therefore shouldn't be a surprise when we think back to the challenges of simply getting over the hurdle of the introduction of computers, the adoption of the web and even email.
You wouldn’t ask a
We’ve all heard of the “4 Ps of Marketing:” Product, Price, Placement and Promotion (and I would also add Positioning to this mix). Barry Lawence of
We all look to the web to accomplish daily tasks, in fact there are several websites I visit each day in the order of getting things done for business.
I came across an article by 
As President of an Atlanta based new business agency (
Pros-pec-ti-cide [pros-pek-tuh-sahyd]