The New Business Dingo

Members of the Marketing Mine community were awarded more than $75M in new business last month that didn't hit the trades, and in most cases you didn't know about.

A few important things you should know. In the past month, more than 570 new corporate marketers and procurement professionals joined the Marketing Mine community.

More importantly for a new business executive or agency owner, in the past 30 days the $75M+ of new business that ran through …

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Large organizations across the country hire advisors and consultants of all kinds to make better informed decisions on the purchase of products and alignment with partners. Some might speculate, this also offers a certain degree of ‘distance’ should the decision end up being an unfavorable one.

For many years now, larger companies (typically with ad spends greater than $20M) hire agency search consultants to help them select an agency.
Typically these search consultants are provided with a brief by the company, detailing the rationale for …

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There's certainly no disputing that there are mixed emotions from agencies regarding the role and practices of search consultants.

We work with a wide variety of agencies nationally at Catapult that continually comment about the amount of resources required to participate in a search consultant run review. They also seek recommendations in terms of the types of filters that they should apply to each review that they're offered an opportunity to participate in.

Yesterday's article in Adweek, » Read on...

We all look to the web to accomplish daily tasks, in fact there are several websites I visit each day in the order of getting things done for business.

From a corporate marketers perspective it’s no different, and one trend we’re watching closely at Catapult is the tendency for corporate marketers to search for new agency and marketing partners online.

There are a …

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With each new client and consulting workshop we undertake, I inevitably get asked who the leading ad agency search consultants are, and how to contact them. Over the past several years the consultants below (listed below simply in alphabetical order) have run the majority of searches that our clients have either been involved in, or would have liked to been considered for. A larger list can be found on the 4A's website here.

 In reaching out to the consultants, a few words …

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