Monday, August 03, 2009
» An Ad Agency’s Rationale for Not Doing Proactive New Business
Lack of ROI is usually caused by one of four things
by Dave Currie
Excuses. There are usaully plenty of them around proactive new business in agencies; why a more dedicated effort hasn't been undertaken, and when one was undertaken, why it saw only limited success.
As you'd imagine, I hear more than most during Catapult workshops and new client partnership meetings, so I thought I'd shed a little light on the matter.
Last month Todd Knutson wrote a post on …
