Thursday, November 05, 2009
» Ad Agency New Business Metrics Funnel Drives Growth
How to apply a metrics based methodology to your proactive new business process
by David Currie
Can analyzing the numbers really help with proactive ad agency new business? You bet.
At the Mirren New Business Conference this year I spoke on the topic “How to get prospects on the phone when no one is answering”, which essentially outlined the seven steps for agencies to build a proactive, metrics based new business strategy, rather than the ad-hoc cold-call based approach many continue to employ.
At the core of this …
Filed in:
New Business Metrics •
New Business Resources •
New Business Strategy •
New Business Tips
(1) Comments •
Permalink
