Thursday, December 17, 2009

» Ad Agency New Business De-Jargonator

Getting your point across without sounding like a CIA agent

by David Currie

Just in time for the holidays, and as you craft out your witty, insightful, results driven prospecting emails for 2010 comes the De-Jargonator.

We're all guilty of it in new business... using jargon to fit the conditioned mould around our peers and prospects alike. I found this in my inbox this morning and thought that the creators at Methodologie were onto something. 
 
Corporate communicators want engagement. Marketing communicators want to stand out from the competition. Neither will get what they want if their …

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