Thursday, March 04, 2010
» Stop The Adness
One agency's ambitious attempt to cure a very sick patient called advertising
The following pledge (Stop The Adness) from Carton Donofrio Partners raises some interesting points about the current state of advertising - take a look at www.stoptheadness.org
"AN OPEN PLEDGE FROM PEOPLE WHO ADVERTISE STUFF TO PEOPLE WHO BUY STUFF", Carton Donofrio Partners
Doctors have the Hippocratic Oath, REALTORS® take the REALTORS Pledge and heck, even lawyers …
Reading
I’ve posted plenty of thoughts around the ongoing new business challenges that agencies face, but there is none more frustrating to hear each day than the one that is so simple to identify and ultimately to solve – ‘right fitting’ people for positions.
I just got off my third call of the day where an agency principle stated that they’ve stopped all of their new business prospecting for the year because of the holidays. I beg your pardon?
Jim Smith, Chairman/Chief Cook & Bottlewasher of
It's sometimes hard enough to lead new business directors who work a few feet away, let alone outsourced contractors with a different end game and who are in many cases hundreds, if not thousands of miles away. Such is the experience of a distraught agency owner who contacted me last week.
Can analyzing the numbers really help with proactive ad agency new business? You bet.
Resistance to change is nothing new. Resistance to an investment in social media by agencies for new business therefore shouldn't be a surprise when we think back to the challenges of simply getting over the hurdle of the introduction of computers, the adoption of the web and even email.
You wouldn’t ask a