The New Business Dingo

Members of the Marketing Mine community were awarded more than $75M in new business last month that didn't hit the trades, and in most cases you didn't know about.

A few important things you should know. In the past month, more than 570 new corporate marketers and procurement professionals joined the Marketing Mine community.

More importantly for a new business executive or agency owner, in the past 30 days the $75M+ of new business that ran through the site was from:

•    a major

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Brent Hodgins of Mirren recently spoke with David Wilson, Ex-Procurement Head of Mattel, about his upcoming talk at the New Business Conference in NY April 12-14, and based on several conversations that I've had over the past month with clients and staff alike, I thought I'd share this post of Brent's with you for a deeper insight into the mysterious world of procurement.

MIRREN: What are the biggest myths about procurement? In other words, what are the preconceived notions about

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At Catapult New Busness we're always interested perspectives from agencies. The following post is by Robyn Freye of Geary Interactive and provides some solid insight above and beyond Sales 101 to consider when formulating your new business outreach program.

As marketing strategies and tactics have evolved and budgets have diminished, chief marketing officers have grown increasingly accountable for their digital budgets. There aren't any valid reasons for not keeping tabs on campaign

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The following pledge (Stop The Adness) from Carton Donofrio Partners raises some interesting points about the current state of advertising - take a look at www.stoptheadness.org

"AN OPEN PLEDGE FROM PEOPLE WHO ADVERTISE STUFF TO PEOPLE WHO BUY STUFF", Carton Donofrio Partners

Doctors have the Hippocratic Oath, REALTORS® take the REALTORS Pledge and heck, even lawyers have a pledge called the Attorney's Oath. As an agency dedicated to stopping the adness, we think the ad industry needs a

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Reading New Business Intel this week, Todd Knutson raised an interesting point about the role of direct mail in this digital age for new business. I'm sharing his post below, and I'd have to agree that given the right circumstances, a highly targeted and relevant message, traditional direct mail can be highly effective as a part of a larger communications / messaging sequence to engage your ad agency new busines prospects.

For example, at Catapult we often incorporate small batches of

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Just in time for the holidays, and as you craft out your witty, insightful, results driven prospecting emails for 2010 comes the De-Jargonator.

We're all guilty of it in new business... using jargon to fit the conditioned mould around our peers and prospects alike. I found this in my inbox this morning and thought that the creators at Methodologie were onto something. 
 
Corporate communicators want engagement. Marketing communicators want to stand out from the competition. Neither will get

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I’ve posted plenty of thoughts around the ongoing new business challenges that agencies face, but there is none more frustrating to hear each day than the one that is so simple to identify and ultimately to solve – ‘right fitting’ people for positions.

Agencies spend tens of thousands of dollars with recruiters and placement services to find new creative directors, copy writers and account directors. They spend hours upon hours scrutinizing resumes, portfolios and reels, and partaking in

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I just got off my third call of the day where an agency principle stated that they’ve stopped all of their new business prospecting for the year because of the holidays. I beg your pardon?

Catapult’s clients and account teams know firsthand that this is one of the best periods of the year to be prospecting –

“What’s that? Oh you need to spend the remainder of your discretionary 09 budget? We’d love to know how we can help”.

“You’re planning on conducting a review in January? Yes, we’d be

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Jim Smith, Chairman/Chief Cook & Bottlewasher of Ground Zero Advertising wrote a great Adweek article about navigating and advertising in this brave new digital age. He brings up some valid points that you can apply to both your clients, and future new business pitches. Enjoy.
 
Landing at JFK this week, I hopped into a spanking clean taxi, courtesy of that nice Mr. Bloomberg, and announced the location of my resting place to a charming driver, Joe, who's from Brooklyn by way of Bombay.

As

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It's sometimes hard enough to lead new business directors who work a few feet away, let alone outsourced contractors with a different end game and who are in many cases hundreds, if not thousands of miles away. Such is the experience of a distraught agency owner who contacted me last week.

This agency owner had just terminated a contract with another outsourced new business agency after just six weeks and needed our help.

Why?

 “They never returned my calls - I could never get a straight

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